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via http://copyranter.blogspot.com

Motion detected camera is located somewhere above the ad

via http://copyranter.blogspot.com

Poster shows a loving couple when people are looking at it

via http://copyranter.blogspot.com

Poster switch the image when the camera detects the user has looked away

What a creative and powerful way of using technology to bring out the impact of this advertisement.

This interactive poster was erected at a bus stop in Germany. An eye tracking camera was installed in the board, so that when you looked directly at the domestic violence, after a delay, the scene morphed into spousal harmony. “It happens when nobody is watching.”

Original source from http://copyranter.blogspot.com

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